Tashkent, Uzbekistan (UzDaily.com) -- Yandex launched an advertising campaign about the delivery of things around the city.

The campaign tells how convenient it is to order delivery in Yandex Go and see in the application how quickly, reliably and carefully the courier delivers your item while you go about your business.

The idea of monitoring delivery formed the basis of the creative concept of the campaign. The basis of visual communication is a courier who easily moves through the streets, as if on a map in the Yandex Go application. We see it when we order delivery and monitor its implementation. The courier masterfully navigates the city and quickly delivers the package, overcoming traffic jams while the client is doing something else. Technologies for managing delivery: an application with the best route and support service in touch - help him in his work.

“We wanted to show how Yandex Go facilitates delivery in everyday life and business. An application familiar to many, a couple of clicks to order delivery, and all that remains is to literally watch how a courier is assigned to the order, how he picked up the parcel and is sent to the recipient, and how the order is delivered,” comments Vahan Tatevosyan, Marketing Director of Yandex Deliveries in the CIS.

The concept was developed by Zebra Hero, a creative agency & production agency. Creator Bulat Karipov comments on the approach: “You don’t have to stand in traffic jams or drive to different parts of the city, setting aside time for this. You can simply watch how the courier quickly follows the map in the application and is already approaching the delivery address. This is the feeling we wanted to convey.”