Tashkent, Uzbekistan (UzDaily.com) — A promotional video dedicated to Uzbekistan has premiered in New York’s iconic Times Square, the country’s Ministry of Foreign Affairs reports.

Initiated by Uzbekistan’s Consulate General in New York, the project aims to enhance the country’s international tourism appeal.

Displayed on two large digital billboards in one of the world's most visited locations, the video highlights Uzbekistan’s ancient landmarks, historic cities, breathtaking landscapes, and rich cultural heritage.

This initiative seeks to strengthen Uzbekistan’s presence on the global tourism map and attract more international visitors.