The overall objective of the programme was to increase the capacity of representatives of Reproductive Health Centre, Institute of Health and NGOs working with people living with HIV/AIDS from Tashkent and different provinces of the country in media relations, advocating for reproductive health issues and creating Public Service Announcements (PSAs) in the health care sector.

The training participants acquired important tools and techniques in Communication, Advocacy and Social Advertisement and developed a number of information products for their organizations during the training through practically applying theoretical skills received at this educational event.

The training participants highly evaluated this training programme and made the commitment to share their knowledge with colleagues at their organizations as well as using them for further promoting reproductive health and HIV prevention issues.

"Though this training activity, we’ve been given such powerful tool as advocacy that will help us address reproductive health issues and promote UNFPA mandate within different target groups and at various levels," commented Guzal Tulyaganova, representative of the Republic Reproductive Health Centre. "We will work with UNFPA to create a number of effective Public Service Announcements to raise public awareness on reproductive health issues as a result of this training."