The exhibition will be organized Uzbektourism national company and Advertisement agency Great Silk Road.

The exhibition will be held in spring-summer tourism season and will provide opportunity to reset and entertain in Uzbekistan. It will also present special proposals of the partners and foreign participants of the fair.

The main purpose of the exhibition is to provide an opportunity for foreign and local tourist companies and operators to offer their products for the spring-summer season, to make contracts with large audience of corporate clients, to learn the competitors and explore the latest innovations of the tourist industry, as well as develop a strategic plan for the tourist market in anticipation of the forthcoming holiday season.

The exhibition will be presented in new format – interactive and entertainment format. It will include master classes, quizzes, seminars, conferences, prize draws, etc.

The business programme of the exhibition will include seminars on actual issues of tourism, presentation of new directions in tourism, etc.

The visitors exhibition will have chance to communicated with representatives of the regions, get familiarize with proposals of the representatives of tourism industry, receive special discounts and participate in special campaigns, etc.

The exhibition will also include the Second Festival of National Pilaf “PILAF-FEST”, which will present traditional Uzbek cuisine.

The festival will present pilaf from all regions of Uzbekistan. The festival will have ten thematic fields, where the visitors will have chance to taste various types of pilaf. They will also have chance to participate in the master classes of the chiefs on cooking of pilaf.