The mobile operator announced about launch of Carucell campaign in the second half of August 2010. In line with campaign terms, each subscriber could participate in the campaign, putting 5,000 soums or higher to their account. They will collect points, which will determine the winner.

The winner of the first Chevrolet Captiva within the campaign was Feruz Khakimov from Bukhara. Khakimov received the car from UCell director-general Oguz Memiguven.

Feruz Khakimov said: “Today it is unforgettable day for me. I could not imagine that I will win a car. I am happy. Thanks to UCell for organization of such campaigns. Now, I know that any UCell subscriber can win such car.”

The operator also handed over 10 LCD TV-sets, 5 washing machines, 20 microwave ovens, 50 DVD-players and hundreds of other gifts. About 6,000 subscribers, who participated at the campaign and collected three or more points, received 30 minutes for internetwork communication and 30 SMS within Uzbekistan.

Oguz Memiguven expressed gratitude for all participants of Carucell campaign and said that UCell kept its promises handing over prizes today. He added that the company is used to keep its promises. Memiguven said that UCell is people’s company and it tries to share its achievements with people of Uzbekistan. He said that UCell will continue make happy people of Uzbekistan with various campaigns.

Mahbuba Sadykova, deputy director general on marking of UCell, stated that over 12,600 subscribers participated at the first stage of Carucell campaign, which is directed at increasing loyalty and satisfaction of subscribers.

Sadykova underlined that Carucell campaign is continuing and over 2,000 prizes are waiting their owners.

The company said that the subscribers can win four more Chevrolet Captiva cars, 40 LCD TV-sets, 20 washing machines, 80 microwave ovens and 200 DVD-players, as well as other gifts.

Carucell campaign is held in five stages and it will continue till 31 January 2011. At the end of each stage, subscriber, who collected the most points, will receive Chevrolet Captiva car.

FE Coscom LLC was founded in 1996. As of June 2008, the company began rendering services of mobile communication under the UCell brand. The company's subscriber base exceeded 5 million at the end of 2009. Number of subscribers made up about 6 million at the end of third quarter of 2010.

UCell is part of TeliaSonera. TeliaSonera provides telecommunication services in the Nordic and Baltic countries, the emerging markets of Eurasia, including Russia and Turkey, and in Spain. TeliaSonera is now in 20 markets with close to 460 million inhabitants. The number of subscriptions in 2009 reached over 147.6 million. For the year 2009, TeliaSonera's net sales amounted to approximately US$14.3 billion and TeliaSonera had around 30,000 employees.

TeliaSonera provides network access and telecommunication services that help people and companies communicate in an easy, efficient and environmentally friendly way. TeliaSonera is an international group with a global strategy, but wherever it operates it acts as a local company.

In the emerging markets of Eurasia, TeliaSonera has majority holdings in leading mobile operators in Kazakhstan (Kcell), Azerbaijan (Azercell), Georgia (Geocell), Moldova (Moldcell), Tajikistan (Tcell), Uzbekistan (Ucell), and Nepal (Ncell). TeliaSonera is also a minority owner of MegaFon in Russia and Turkcell in Turkey.