The event of such broad scope of the subject, covered innovations, experience and achievements of practical marketing, advertising and PR-communications is held in the republic for the first time.

The main priority directions of Ucell activity always were innovation, pioneering, striving for continuous improvement of quality and quantity of offered services, and a high level of social activity. Participation as General partner at this forum is one more confirmation of leadership qualities of the purple brand. Khikmatulla Nasriddinhodjaev, the Director of Ucell Marketing Department in his speech expressed his deep satisfaction, that the Ucell company became the General partner of the Forum which brought together representatives of the most successful international and domestic brands. Any self-respecting brand must always be concerned about sustaining its high business reputation, therefore, such events are another opportunity to declare yourself to your customers, partners and general public.

No doubt that the reason for the fact, that Ucell at the present time is a leader of cellular communication market, is a well-planned marketing strategy of the company, which helped to gain trust, respect and love of millions of Uzbek citizens. That is why the Ucell company, which is a part of TeliaSoners Group, has much to be shared. On the Forum, Annette von Koskull, the Vice President, Commercial Projects of TeliaSonera Eurasia (Sweden) made a report “Effective management of international brands and strategic challenges for international brands on domestic markets”.

TeliaSonera is a company, which can be proud of its more than century-old history, its traditions, achievements and its brand, which is famous now in dozens of countries around the world, from the Northern seas of Europe to the heights of Tibet. The master-class provided by the leading marketer of the company was very informative and interesting. She told about importance of re-branding, service quality, and of course about desires of clients. «The brand should be visible, powerful, available and kind», - commented her report Annette von Koskull.

Such events are necessary for borrowing the experience of global companies, exchange of information and opinions, possibility of new business communications formation with potential partners. The leading role of Ucell as the General partner at the First Tashkent International forum «Marketing, Advertising and PR» has once again made it possible to demonstrate a high level of reliability and business prestige of the world brand of TeliaSonera.