As it is known, Ucell is a General partner of the Forum and of course the exposition of Ucell took the central place at the Exhibition. The main purpose of the Exhibition was providing another opportunity to demonstrate value of the brand, and the company, as always, took all liability in conducting this event, and set a goal to receive maximum efficiency from participation on such events.

At the opening ceremony, Annette von Koskull, the Vice President, Commercial Projects of TeliaSonera Eurasia addressed welcoming speech to participants and visitors of the Exhibition. She expressed her deep satisfaction with participation of Ucell in the Exhibition as the General Partner, and stressed that representative office of TeliaSonera in Uzbekistan – Ucell – carries out right strategy in marketing sphere, makes original decisions and the Corporation intends to continue to invest in the development and strengthening of brand in Uzbekistan.

Traditionally the Exposition of Ucell remained the most visited at the Exhibition – the company emphasized interactivity and maximum communication with visitors of the stand, and conducted several promotional events. The company prepared presentation on marketing development strategy and successful positioning of the international brand on the local market, and by this way they continued the subject of Annette von Koskull report presented on the first day of the Forum on Secrets of successful brand development. Then the company organized competitions of the best slogan for company and the best advertising idea; summed up the competition “The best special correspondent” announced in the Internet, the winners were awarded with branded phone ZTE F160 and two 3G modems MF631V.

And of course there were organized funny dances beside the stand! In fact, nothing attracts young people as an opportunity to compete, to break away and at the same time obtain a prize for fun! The winners received from Ucell t-shirts, caps, beautiful purple jackets, stylish bags and 3G modems.

“The exhibition of such direction is held for the first time, we are pleased with one more opportunity to communicate with funs of our brand, to demonstrate our care of them and keep positive image of our company, - Davron Azizov, the Head of Corporate Affairs Department commented their participation. – We hope that the Exhibition of brands will become traditional and that Ucell, as a member of family of strongest international company TeliaSonera, united under single brand, will become preferred participant”.

Ucell exposition was deservedly estimated by the organizers of the Exhibition and awarded diploma “The best implementation of idea of brand”.

Participation of the company in mass image-building events such as the Exhibition “Advertising products and brands” demonstrates to subscribers of Ucell and all citizens of Uzbekistan confidence in business stability, high prestige and constant care of clients.