Tashkent, Uzbekistan (UzDaily.com) -- Sophie Ibbotson, Tourism Ambassador of Uzbekistan to the UK, took part in the Destinations the Holiday & Travel Show 2023, which kicked off on 2 February at the London Olympia Exhibition Center.

As part of this event, Sophie Ibbotson organized meetings with British tour operators, tourism organizations and tourism media, promoting the rich tourism potential, culture, history and cultural heritage of Uzbekistan.“This event, along with European tourists, travel industry professionals, well-known media representatives, travel photographers and researchers, will serve as an inspiration for their next adventure in Uzbekistan,” says Sophie Ibbotson.

In addition, recent reforms in the field of tourism, existing opportunities, simplified visa issues, air travel, new tourist facilities, in particular the Samarkand - Tourist Gateway of New Uzbekistan initiative and information on tourist zones, aroused great interest among European tourists.

Also at the exhibition, there are companies from the UK involved in sending tourists to Uzbekistan: Audley Travel, Cox & Kings, Exodus, Explore, G-Adventures, Intrepid, Jules Vernes, Regent Holidays, Steppes Travel, Titan Travel, TransIndus, Travel the Unknown, Trotting Soles, Wendy Wu Tours , Wild Frontiers, Yellowwood Adventures and other major tourism organizations.

In addition, an exhibition of tourist guides "My Uzbekistan" va "Karakalpakstan" was held under the stand of the British publishing house "Bradt Guides", specializing in tourism.

The Leisure & Travel Expo is a major UK tourism event that runs until 5 February. The event brings together over 200 leading and specialist independent travel brands, including over 100 tour operators, hotel chains, travel boards and members of the general public looking for where to go on their next vacation.