The organizer of the Forum was "Information-Rating Agency SAIPRO" under official support of the Committee on Information and Communication technologies of Legislative Chamber of Oliy Majlis in the Republic of Uzbekistan, National Association of Electronic Media of the Republic of Uzbekistan, Tashkent Advertising Association and National Television and Radio Company of Uzbekistan.

The General partner of the Forum "Marketing, Advertising and PR" was Ucell trade mark. The sponsors were LLC "Premium Leasing", "Kapital Sugurta" IC, "McCann-Erickson Uzbekistan LTD", representative office of "ZTE Corporation", "Asko-Vostok" IC, Auditing Company "PricewaterhouseCoopers".

The purpose of the Forum was creating an integrated platform for professional exchange of views on current issues of business, marketing, advertising and public relations spheres. For the first time representatives of leading brands, mass media, marketing and advertising had opportunity to meet under such format to establish direct communication, discuss last tendencies of promotion of goods, services and brands, and to exchange experience.

The main audience of the Forum were top-managers of marketing, advertising, public relations and branding of the leading goods and services producers, as well as other organizations interested in effective promotion of their activities; managers and specialists of the major national mass media, marketing, advertising and media agencies.

As a whole, the forum was attended by over 200 foreign and domestic representatives of advertising, marketing and mass media, including from countries such as Sweden, France, China, Singapore, Malaysia, Japan, Russia, etc.

The participants discussed a wide number of important subjects on marketing and advertising, including: social media as a new phenomenon in marketing; possibilities of introduction of key trends of branding into the strategy of company; methods, technologies and estimation of modern PR-communications efficiency; prospects of media agencies activity under current real conditions; new business models for publishers of traditional media; financial marketing or current directions of development and new ways of promoting financial products and services, and other.

Authoritative professional practitioners in the field of marketing strategies, advertising, branding and media monitoring presented specially prepared presentations and master-classes for the participants of the event.

In the framework of the First Tashkent International Forum “Marketing, advertising and PR” there also was organized one hour presentational show of world advertising masterpieces - advertising clips from organizers of the “The Night of the AdEaters”.

In addition, during the Forum, one more specialized event “Exhibition of advertising products and brands” was held. This exhibition was an image-building event, participants of which were able not only to demonstrate their services and products but also to advertise brands.