Tashkent, Uzbekistan (UzDaily.com) — On 26 September, a long-awaited conference will take place in Tashkent to launch the SOUEAST brand, where the new models S09 and S07 will be unveiled. At this event, the company will also present its new brand strategy and introduce a range of incentive programs and service solutions specifically designed for users.

The conference will be held in one of Tashkent’s popular parks, featuring an entertainment zone called EASE covering over 1,300 square meters. Guests will enjoy the EASE City Community market, a branded exhibition area, and an impressive musical fountain show. This will create a unique space that blends music, art, and entertainment, offering a vibrant and emotional experience for urban youth.

This significant event continues a series of key steps taken by SOUEAST in the Uzbekistan market, which began with an investment conference on 27 July. The company clearly demonstrates its commitment to actively expand its presence in the region by providing high-quality products and services to Uzbek consumers.

Focusing on modern youth and creating a light urban lifestyle are becoming key priorities for SOUEAST.

At the July investment conference, where the brand’s goals and the concept of "SOUL EASE Urban Light Lifestyle" were discussed, the company introduced several strategically important initiatives. These include strategy updates, market segmentation, expanded sales channels, and, most importantly, the official entry into the Uzbekistan market.

The upcoming event will target urban youth under the slogan "EASE YOUR LIFE." The launch of the new brand, the presentation of two models, and the creation of the user ecosystem "EASE" will reflect the concept proposed by SOUEAST. The company aims not only to offer modern solutions but also to genuinely embody the idea of a light urban lifestyle, providing high-quality products and services for users in Uzbekistan.

Two new models, combining luxury and intelligent technology, will showcase a new standard for urban SUVs.

According to official data, both models — S09 and S07 — will be officially presented at the conference, revitalizing the automotive market in Uzbekistan. The S09 is positioned as a flagship D-class SUV, emphasizing a luxurious and majestic exterior, along with a refined and comfortable interior atmosphere, and excellent handling capabilities.

In terms of exterior design, the U-shaped digital grille and continuous LED headlights and taillights highlight the car’s luxury. The interior features a 10.25-inch LCD instrument cluster and a 15.6-inch central control screen, complemented by a "boss" button and an EASY function, characteristic of luxury brands. Configurations like the "Light Sensing Kick" electric rear door further emphasize the flagship quality manifested in the details. The S09 will also provide users in Uzbekistan with various transmission combinations, offering increased power and smooth shifting to meet driving needs in diverse urban traffic conditions.

The S07 is positioned as an urban intelligent C-class SUV, focusing on trendy design and smart technologies. Its goal is to provide comfortable and stylish rides for users in Uzbekistan. The star-patterned grille and continuous LED daytime running lights, combined with sleek body lines, emphasize a vision of future travel with an inspiring exterior design.

The vehicle is equipped with dual 12.3-inch screens and touch displays with temperature control for the second row. Additionally, the S07 offers numerous advanced smart configurations, including high-definition 360° images, 180° transparent chassis technology, as well as CarPlay and Android Auto applications. Intelligent Advanced Driver Assistance Systems (ADAS) utilize modern technology to create a new and exciting urban driving experience.

20 Years of Global Experience — The New SOUEAST with the Philosophy "EASE YOUR LIFE"

Building on 20 years of experience in international markets, SOUEAST employs advanced management practices, cutting-edge technologies, and global resources to create modern manufacturing processes. The company aims to introduce high-quality and innovative products to the Uzbekistan market that fully meet local users’ needs.

Currently, SOUEAST is actively working on establishing a strong dealer network in Uzbekistan. By 2026, the plan is to open 20 showrooms, significantly expanding reach and enhancing the competitiveness of sales channels.

Regarding warranties and servicing, the company has implemented a range of support initiatives, including a five-year warranty for 200,000 kilometers and compensation for servicing time that exceeds average market standards. This will ensure reliable and safe after-sales protection for users in Uzbekistan.

Additionally, the event is expected to feature celebrities who will help launch a new journey of "EASE" for urban youth and elite users in Uzbekistan. We are confident that SOUEAST will meet the expectations of Uzbek users with its outstanding performance and open new horizons for urban travel.

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