New logotype visually reflects name of the company - Sharq Telekom. The company said that new logy reflects east, which reflected by smooth curves and hot orange-yellow colours.

Sharq can be also considered as shark and the logotype has shark fin. New logotype positions company as strong and purposeful player in Uzbekistan’s telecommunication market.

The company said that the rebranding starts upcoming changes both in tariff policy and offered products. The company said it wants to make Internet services more affordable and high quality.