“As the number one mobile leader and innovator, we are committed to developing the best possible mobile solutions to suit all lifestyles and budgets, which is why we are so excited to launch the REX series across a number of the world’s fastest growing markets,” said JK Shin, President and Head of IT & Mobile Communications Division at Samsung Electronics. “REX devices are designed to seamlessly prioritize and consolidate essential mobile functions that matter most to customers across diverse markets. The result is an extraordinary end-to-end mobile experience with the best value for money.”

The Samsung REX series consists of four devices: REX 90, REX 80, REX 70, and REX 60. Each device has been tailored to give users access to a variety of unique features that have been developed to enhance their day-to-day needs and lifestyles at a highly affordable budget. Merging advanced functionality and intuitive usability, the REX series delivers practical solutions to complement daily mobile needs. Its responsive QVGA touch-screen user interface with intelligent features is designed to deliver a simpler, intelligent user experience for those who value the essentials.

"Feature phones continue to represent a large opportunity for mobile handset makers, especially in price-constrained emerging markets,” said Ian Fogg, senior principal analyst, mobile and telecommunications research at IHS. “IHS estimates that there will be 653 million feature and entry-level mobile phones shipped globally in 2013. Entry-level smartphones must compete with ever smarter touch screen feature phones that offer many of the same social network, games, and mobile Internet benefits as smartphones but at an even more compelling price."

Samsung REX 90

A clear indication of Samsung’s commitment to pioneering mobile communication growth across the emerging markets, the REX series devices will drive the “new normal” in future full-touch feature phone development.

REX 90

According to Samsung, REX 90 has 3.5 inch display and supports EDGE standard (850/900/1800/1900MHz).

The mobile handset is also equipped with 3.2 megapixel camera. It has 10 Mb user memory and microSD slot for up to 32 GB. The handset also has 1,000mAh battery.

Samsung REX 80

REX 80

REX 80 has smaller display compared to REX 90. Samsung installed 3 inch display to the handsets. It supports EDGE standard (850/900/1800/1900MHz).

Samsung REX 80 is equipped with 3.2 megapixel camera and 1,000mAh battery, according to the South Korean firm.

REX 80 has 20MB internal memory, but users can extend memory up to 16GB with microSD card.

Samsung REX 70

REX 70

Samsung REX 70 also supports EDGE standard (850/900/1800/1900MHz). It is equipped with 3 inch display just like REX 80.

Samsung equipped REX 20 with 2.3 megapixel camera. The handset has 10 MB internal memory and microSD slot for up to 32GB. The handset is equipped with 1,000mAh battery.

REX 60

REX 60 handset is equipped with 2.8 inch display and 1.3 megapixel camera. The phone works on EDGE standard (850/900/1800/1900MHz).

The model has 30MB internal memory, which can be extend up to 16GB with microSD card, Samsung said. The mobile phone has 1,000 mAh battery.

Samsung REX 60

Customers who want to keep their personal and work calls separate will enjoy the convenience of Dual SIM on the Samsung REX series, offering the functionality of having two phones with just one mobile unit. To ensure no calls are missed, Dual SIM Always On allows you to receive calls on one SIM even when you are on the phone using the other. The Samsung REX series allows you to switch between a maximum of five SIM cards without rebooting your mobile. Ideal for business trips to different coverage areas or for those wanting more flexibility between calling plans, the Dual SIM feature puts you in control of your mobile experience.