As earlier, the amendments introduce full ban for advertisement of tobacco and alcohol products of any strength, including beer.

Senators underlined that these measures will promote healthy lifestyle through protecting them from alcoholism and smoking.

The lawmakers will concretize meaning of “hidden advertisement”. In line with new norms, hidden advertisement is advertisement of goods, advertised under other goods, trademarks or brands, which identical or similar to trademarks or brands, advertisement of which have limits or requirements.

Chairperson of the Committee on legislation and judicial-legal issues of Senate Svetlana Artykova said: “We all clearly understand that hidden advertisement, especially of tobacco and alcohol products, negatively affect people, especially youth. We can see ads at T-shirts, advertisement boards and banners in cities and other settlements of products, consumption of which negatively affects health of people. The initiative on necessity of changes and amendments to the Law “On advertisement” and Code of Administrative Liability is logical.”

She added that introduction of amendments will provide opportunity to improve regulation of advertisement of tobacco and alcohol products, as well as responsibility of individuals and legal entities for unfair use of ads, labels, foreign works, which advertise tobacco and alcohol drinks.

Current legislation does not envisage direct measures on responsibility for violation of advertisement order, as well as spread of advertisement of banned goods. Currently, only orders on eliminating violations are issued, which is no effective measure to leverage advertisers, placing hidden advertisement.

New law sets concrete responsibilities for violation of advertisement order and spread of ads of banned goods. The law also helps consumers to receive all information on ad campaigns, including its dates, organizers, type and number of prizes. Currently, no information are presented at organization of ad campaigns, lottery and draws.