"Following our agency review, we selected the team at Ogilvy PR based on the strength of their strategic thinking and approach as well as Ogilvy PR’s global credentials," said Andrei Terebenin, Vice President of Corporate Communications at MTS.

"Focusing on multi-regional accounts completely plays to our strength as a network agency. MTS is also a key example of the recent development of an increasing number of new business opportunities coming out of emerging markets," says Ogilvy PR’s Global Corporate Practice Director Kiersten Zweibaum.

"The win is an enormous success for our tech PR practice and builds on our telecoms and tech sector expertise," adds Siobhan Aalders, Senior Vice President of Ogilvy PR’s New York Technology group.

Won after a two-stage global pitch, the corporate retainer work for MTS, which services over 91 million subscribers in the fast growing Russia and the CIS markets, began in February. Ogilvy PR will focus on intensive corporate positioning with influencers in Europe and the U.S. supporting the company’s global outreach efforts.

Mobile TeleSystems OJSC is the largest mobile phone operator in Russia and the CIS. Together with its subsidiaries, the Company services over 91.33 million subscribers. The regions of Russia, as well as Armenia, Belarus, Turkmenistan, Ukraine, and Uzbekistan, in which MTS and its associates and subsidiaries are licensed to provide GSM services, have a total population of more than 230 million. Since June 2000, MTS’ Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT).

Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 28th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360 degree digital influence, corporate, technology and entertainment practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR also offers government affairs services through its subsidiary Ogilvy Government Relations. Ogilvy PR is part of the WPP plc, one of the world’s largest communications services organizations.