The new company will now act as the comprehensive sales company of Mitsubishi Electric for Russia and the surrounding countries for further strengthening the Air Conditioning, Factory Automation and other businesses in the region.

The Air Conditioning business, which is one of the most important businesses for Mitsubishi Electric in Russia and its neighbours, targets further growth by utilizing the new company, Mitsubishi Electric (Russia) LLC as a basis for strong marketing and sales activities in the region as well as for strengthening its service organization. This will benefit new customers as well as existing ones alike, significantly improving our ability to extend support to all our distributors and partners.

With strong demand for Mitsubishi Electric Factory Automation systems and solutions in the natural resources related industries and also in the food industry, to name just two of the wide possibilities in the industrial market, the Factory Automation business also regards Russia and the surrounding countries, as key to its business expansion.

Through Mitsubishi Electric (Russia) LLC, the business will be even better placed to provide a localised sales team, technical support and after sales service, which will lead to a significantly improved customer service for clients.

This includes improved support to current distributors and partners, who will continue to play an important part in the expansion of the Factory Automation business.

Noritsugu Uemura, President of Mitsubishi Electric (Russia) LLC, said: "Russia is an important market for Mitsubishi Electric, so setting up our local entity, Mitsubishi Electric (Russia) LLC, was the logical step. We are targeting a turnover of 10 billion Japanese yens (73 million euros) in Fiscal Year 2016."

Mr Uemura, continued: "Our Moscow headquarters and teams in St. Petersburg and Yekaterinburg will focus on further growing our Air Conditioning, Factory Automation and also other businesses, for example in the infrastructure sector, in Russia and the surrounding countries."