Unitel CEO Alexander Vorobyov said: "The role of commercial department at this stage of the company’s evolution is more important than ever before. Its head faces with the serious challenges in strengthening the company’s leadership in Uzbekistan, developing innovative solutions and introducing new and attractive services and tariffs to the market. I am sure that Maxim with his huge and versatile experience will justify the confidence of customers".

“Beeline has a neat development strategy, which covers both development of quality services and marketing and sales. In recent years, the company formed a team of professionals, which oriented to achievement high results. There are many work to improve level of services and introduction advanced Internet technologies, expansion of electronic payment system,” Maxim Efremov said.

Maxim Efremov was born in 1978 in Nukus. In 1999 he graduated from the Economics Faculty of the State University of Karakalpakstan.

Maxim’s career began in the Karakalpak branch of Asaka Bank, where he worked at the position of the specialist of credit department to deputy manager in 1999- 2001.

From 2003 to 2006 he participated in the realization of component "Leasing" of Asian Development Bank project "Raising of living standards in Karakalpakstan".

In 2006, Maxim joined VimpelCom and started to work at the position of sales director of the Western Regional Branch of Unitel LLC, serving customers in Karakalpakstan and Khorezm. There he managed to build a new extensive dealer network and in 2007 the branch become a leader on number of the subscribers in the region.

In 2008 he was appointed as a head of sales service in Unitel. At this position he was responsible for elaboration and implementation of the development strategy of sales of mobile services and the evolution of sales network to meet the customers’ needs. In September 2012, he assumed position of sales director on the mass market.

In June 2014, he was appointed as a commercial director of Beeline in Uzbekistan.