LG Electronics Inc. (LG) held press conference in Tashkent dedicated to the 10^th anniversary of the company’s activity in Uzbekistan and presentation of Shine (KE970) of Black Label series.

The LG KE970 is a beautiful and highly capable mobile phone which is better known as the LG Shine. The beautiful KE970 Shine is the second Black Label Series mobile handset to be deigned by LG.

The highly attractive mobile phone has been given the name LG Shine due to its stunning appearance and mirror effect casing. The LG Shine comes in a super slim casing with a tactile slide opening mechanism. The phone comes with a shiny stainless steel casing and with a large mirror effect screen.

The screen displays a real mirror when the LG Shine is in its closed position, for all to admire. The handset has a roll bar navigation tool which allows the user to scroll through menus with ease. The keypad is etched into the stainless steel surface and the keys have a blue backlight which is highly effective.

The keypad can be accessed when the handset is in its slide open position. The LG KE970 Shine is an appearance and feature focused mobile phone which will be admired by all. The LG Shine is from the same family as the popular LG KG800 Chocolate which is also a slide opening mobile phone which comes with a high quality finish and imaging focused features. The LG shine has also been developed for the Korean mobile phone market where it is known as the LG SV420 Shine. The LG SV420 is identical in design to the European LG KE970 Shine.

The large screen provides a screen resolution of 240 x 320 pixels on a 2.2 Inch high colour screen. The screen provides the user with a sharp and clear viewing tool which comes with the stylish mirror effect feature. The user can take photos and record video footage with ease using the built in imaging features. The user can save, edit, share and store their photos and video footage. The LG KE970 Shine comes with a photo album and video gallery which allows the user to store and locate their photos and video easily.

The super sleek design of the LG Shine will get the attention that it’s designed to attract. The phones feels good to hold and operate in a single hand and is super slim with a depth of only 4mm. The handset weighs 115 grams including the fitted battery which provides a solid handset which will not weigh the user down. The phone comes with 1 Gbyte of built in memory and the fitted battery provides up to two hundred and eighty hours of standby battery time. The user can enjoy up to three hours of talk time from a full charged battery.

The phone comes with a built in music player which supports all popular music formats including MP3 format and provides high quality sound. The user can download their favourite tunes which can be played out loud as a ringtone or listened to thorough the headphones for a private listening experience. The LG KE970 Shine comes with all the organiser features the user will desire including a calendar, calculator, alarm clock, stopwatch and an easy to manage phone book. The user can play the preloaded Java™ games or download more games to suit their gaming requirements.

The LG KE970 comes with a built in Internet browser which the user can access from the phones main menu. The user can access the WAP Internet browser and enjoy a mobile Internet experience on the their mobile phone. The LG KE970 Shine comes with Bluetooth™ Technology which allows the user to enjoy a wireless connection between their LG KE970 Shine and any Bluetooth™ compatible device including a wireless headset. The phone comes with a USB connection which allows the user to connect their phone to their home or office PC using a USB cable which makes transferring file easily for the user. The user can use their phone in Europe and the majority of the USA as the LG KE970 Shine comes with tri band technology which works over GSM 900, GSM 1800 and GSM 1900. The phone will automatically switch better GSM network bands without the user knowing.

The user can access the messaging services from the main menu which include SMS text messaging, EMS enhanced messaging, Email and MMS multimedia messaging. The MMS multimedia messaging service allows he user to share their photos and video recordings with other contacts who have MMS compatible mobile phones. The user can create a MMS complete with a photo or video with text and sound to give a full impact and fun filled message. The mobile email service allows the user to send and receive emails to compatible users when the user is away from their home or office email service.

Kim Jong Kwan, head of LG Electronics Inc., said the emotions unite people and Uzbekistan is great emotional heritage and great culture. He said that Shine should be popular in Uzbekistan.

Kim Jong Kwan said Shine is more than simple fashionable tool. This handset holds important communication task, which is to put mobile handsets of LG to new premium level. He added that the phone is "must have" tool, which is needed to all modern and stylish users in Uzbekistan.

He said LG Sine received prestigious award RED DOT for innovative design. He added that LG Shine will pass 1 million sales point soon, which shows its success. The presentation of handset in Europe (in February 2007) registered record level sales in the UK, which exceeded 2,000 handsets a day and over 200,000 phones a month.