Tashkent, Uzbekistan (UzDaily.com) – New edition of the Law “On Advertising” came into force from 

Among the main concepts, new concepts have been introduced in the law, such as unethical advertising, improper advertising, promotional campaign.

According to the law, advertising in Uzbekistan must be distributed in the state language, the text of the translation of the content of advertising in other languages should not distort its main meaning in the state language.

The authorized state body in the field of advertising circulation is the Consumer Rights Protection Agency under the Antimonopoly Committee of the Republic of Uzbekistan.

The right to place objects (structures) of external advertising and information on state-owned land plots, buildings and structures is granted on the basis of open electronic auctions through a single electronic trading platform.

According to the law, it is prohibited:

advertising of breast milk substitutes;

advertising of goods in printed publications (textbooks, diaries, notebooks, etc.) used in educational institutions;

display of prices (tariffs) in foreign currency;

advertising of an information product without indicating the age classification in cases provided for by the legislation on the protection of children from information harmful to their health;

the use of forms, expressions and images that are contrary to national and family traditions, as well as generally accepted norms of morality and spirituality;

advertising of energy drinks from 7:00 to 22:00 on TV and radio;

advertising of tobacco products, as well as devices for the use of tobacco and nicotine.

In addition, advertisements for medicinal products are prohibited from the participation of well-known persons, medical professionals or persons whose appearance imitates the appearance of doctors.

Also, advertising of alcoholic products is not allowed, but in some cases it is allowed to advertise beer, natural and sparkling wines produced in the Republic of Uzbekistan.