The brand JO NO FUI was created 10 years ago by Italian designer Alessia Giacobino. Born as a “capsule collection mainly made of hand-painted, embellished vintage military pants and tops, the JO NO FUI collection soon grew to be a total look with contemporary and stylish separates.

Today, JO NO FUI is a strong actor of the Italian fashion panorama and shows every season during Milan fashion week.

The JO NO FUI spring summer 2014 collection that will be unveiled in Tashkent brings back the space age of the 60’s: couture proportions and cuts are mixed with strong art déco references and with unexpected hip hop contaminations.

Alessia Giacobino’s intention is decisive and her architect background is to be found in the details that transform simple, formal dresses into precious and exclusive objects of desire.