Tashkent, Uzbekistan (UzDaily.com) -- Hotel Business Forum - 2021 will be held in Tashkent on 30 March - discussion platform, the purpose of which is to discuss key issues to overcome the negative consequences of the coronavirus pandemic.

The event is held by the Association of Hoteliers of Uzbekistan with the support of the State Committee of the Republic of Uzbekistan for Tourism Development. In 2021, the tourism industry faces many challenges: increasing tourist flow to the country, including in the off-season, attracting private investment in the industry, building new hotels, recreation areas, training personnel, introducing advanced digital technologies into business processes.

Developing answers to these challenges with the involvement of all stakeholders will set the right vector for large-scale and high-quality changes in the industry and unite the professional community.

The event will become a platform for discussing current trends in the field of hospitality, bringing together leading international experts. The speakers and moderators of the Hotel Business Forum - 2021 are hoteliers, tour operators, marketers, representatives of an IT company, who will share their best cases on overcoming the crisis.

As part of the Hotel Business Forum - 2021, the project National Hospitality Award of Uzbekistan, a new award in the hotel industry, will be presented annually to the best accommodation facilities in various categories. The award will serve as an incentive to increase the tourist attractiveness of the country, the quality of services in the field of hospitality.