In keeping with the sweeping changes the AFC Champions League is undergoing, including stringent entry criteria for clubs and AFC’s Member Associations, the current logo will be replaced with a newlook one, designed with a broader and more dynamic audience in mind.

The current logo was commissioned in 2002-03 when three pan-Asia tournaments were combined to launch the AFC Champions League.

"With the new, better and bigger AFC Champions League coming up next year, the new logo is in tune with the exciting times ahead for Asian football," said Carlo Nohra, Director of AFC Events Management.

"The change is an important part of AFC’s brand philosophy to evolve and keep pace with contemporary markets and audience," said Nohra.

The new logo will be used on a myriad of tournament and promotional items from player kits to television broadcasts to newsprint media.

The launch event kicks off at 6.30pm with a video montage of the AFC Champions League, before a fashion show "with a difference" takes center stage.

The fashion show will showcase the latest lifestyle range modeled by popular football players who will also demonstrate their ball skills on the catwalk.

The logo itself will be unveiled at 6.50pm, to be followed by an entertainment act.

Fans will then have an opportunity to interact with the players and get their autographs.

NEW AFC CHAMPIONS LEAGUE LAUNCH TIME-LINE ON DECEMBER 12, 2008

6.20-6.30pm - Fans arrive
6.30pm-6.45pm - Video montage of AFC Champions League
6.45pm-6.50pm - Fashion show featuring famous players
6.50pm-7.15pm - Logo unveiling
7.15pm-7.25pm - Entertainment
7.25pm-7.45pm - Fans interaction, autograph signing