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Culture 20/06/2023 Domestic designers to represent Uzbekistan in the finals of the Cannes Young Lions Creativity Contest
Domestic designers to represent Uzbekistan in the finals of the Cannes Young Lions Creativity Contest

Tashkent, Uzbekistan (UzDaily.com) -- MA’NO Branding design team Murat Risbikov and Anastasia Kim will represent Uzbekistan in the finals of the Young Lions creativity competition in Cannes in the Design category. It will be attended by representatives of more than 90 countries.

On 19-23 June 2023 Cannes (France) will host the international festival of creativity Cannes Lions - Oscars in the creative industry. As part of the festival, the finals of the Young Lions global competition for creative leaders under 30 will be held.

MA’NO Branding sent a delegation of three people:

Designers Murat Risbikov and Anastasia Kim will represent Uzbekistan at Young Lions in the Design category. They will have to come up with an original design solution to a given problem in 24 hours. An additional complication is the lack of means of communication;

Managing Director Adela Uzyakova will take part in the educational part of the Cannes Lions festival.

In addition, MA’NO Branding for the first time submitted a case for the Cannes Lion Award - an identity for the AI service act | as, which helps to solve creative problems. Winners will be announced on 23 June.

The educational part of this festival is of great importance. All 5 days for 12 hours there will be various seminars, speeches, master classes and workshops with outstanding creative industry professionals from around the world.

The wide range of topics covers creativity, strategy, technology and sustainability. The program is available here.

“This is a huge opportunity and challenge to demonstrate the creative potential of Uzbek people on the international stage and to communicate with other talented minds.

From the day the agency was opened, we decided to develop the branding area. Therefore, we constantly invest our time and resources in education and training. And this trip is our important investment, both in our development and in the development of the industry,” says Temur Saadiy, design director of the branding agency MA’NO Branding.

On 12 May 2023, MA’NO Branding designers took gold and silver in the Design category at the regional young Cannes Lions.

The teams were tasked with developing an international symbol for the fight against bullying.

Gold went to the work "The Power of the Little Finger" (Pinky Power). This victory allowed the winners to participate in the finals of the Young Lions competition.

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