Tashkent, Uzbekistan (UzDaily.com) -- "It is the new power that can break the monopoly of traditional premium car brands!” This is the heartfelt praise of China’s Exeed brand issued by dozens of well-known Russian media after many days of comprehensive test ride and drive. Less than a year after its launch, Exeed has won the "Breakthrough of the Year" award in Russia in 2019, and won unanimous praise from users in respect of the product, service and brand. And EXEED planning to enter the automobile market of Uzbekistan in the spring of 2023, brand manager of EXEED Shirzod Ahmad told to UzDaily.

Exeed is a new entrant in the global high-end car market, but it inherits the century-old history of the European auto industry and integrates the latest smart technology in China, which gives it the strength to challenge the traditional high-end car brands.

Shirzod Ahmad noted that EXEED is a young premium brand, Exeed impressed the world with its bold design, luxury interior and intelligent human-car interaction at the Frankfurt Motor Show in 2017.Exeed stands shoulder to shoulder with traditional high-end automobile brands because of its inheritance of 100 years’ experience in the European automobile industry and the European automobile culture.

Munich, Germany, is the location of EXEED’s European R&D center. Nearly 100 global automotive R&D elites gather together to create a new automotive design philosophy in the interaction of technology, art and culture. 

 “The brand name is derived from the English word exceed, which means “to surpass”, “to push the boundaries”. The desire for continuous improvement is also reflected in the EXEED slogan: "Born for more." Indeed, the creators of the young and ambitious brand set the bar high from the very beginning, laying the foundation of the corporate philosophy on three components: first-class design that makes you fall in love at first sight, the use of the best technologies and materials in production, and impeccable service,” Shirzod underlined.

Currently, EXEED offers three models of crossover – the full-size VX, the mid-size TXL and compact LX. Shirzod Ahmad said that these three models will be soon available in the market of Uzbekistan.

Shirzod said that currently, EXEED is holding talks with local businesses to launch production capacities. It is expected that the first cars will be produced in spring 2023.

Along with the production, the Chinese company plans to launch customer care policies, which will include road assistance, car delivery, free maintenance for high-quality customers, etc. 

The representative of EXEED stated that the company will disclose the expected price range of vehicles on the market in Uzbekistan in the future.