Tashkent, Uzbekistan (UzDaily.com) -- Experts from the Institute of Macroeconomic and Regional Research (IMRI) studied the problems associated with attracting celebrities to advertise dietary supplements and foreign experience in this area.

The global dietary supplement (dietary supplement) market, valued at US$167.9 billion in 2022, is projected to grow to US$301.4 billion by 2030 at an annual growth rate of 7.9%.

The rise in dietary supplement use is largely driven by advertising on the Internet and other media, where viewers believe that trusted celebrities are making unbiased, unpaid recommendations.

A survey conducted by Indian researchers to study the influence of celebrity endorsements on multivitamin supplement use found that 65% of respondents trusted celebrities speaking about brands in the multivitamin category.

In an analysis by scientists from Simmons University while studying 88 journal issues containing 238 dietary supplement advertising data points found that of the claims found, 15% were accurate, 23% were inconclusive, 3% were inaccurate, 5% were partially accurate, and 55% were unsubstantiated.

Statistics indicate that at least 23,000 emergency department visits in the United States each year can be attributed to supplements.

Often, the target audience of sellers of dietary supplements are vulnerable to the effects of advertising - elderly and minors.