Since its launch at Mobile World Congress (MWC) last year, Optimus L Series smartphones have become the device of choice for individuals around the world who favor a well-balanced smartphone with a unique design. Building on this momentum, LG will unveil a new generation of the stylish series at MWC 2013 with an upgraded design and improved features.

The Optimus L SeriesII will carry on the legacy of its predecessor, offering a user experience unique to LG smartphones. The Optimus L3II, Optimus L5II and Optimus L7II all feature a comfortable contour with laser-etched details in a slim unibody design. The sleek and customizable devices are also differentiated by smart LED lighting around the home button to mirror users’ unique styles.

“The success of the Optimus L Series is testament to our belief all along that there is indeed a market for well-balanced smartphones that represent individuals’ unique tastes,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “The new Optimus L SeriesII expands upon the design philosophy of the original series so we’re quite confident that we’ll have another hit on our hands.”

The new Optimus L SeriesII smartphones will be unveiled at Mobile World Congress later this month.