QR codes to be installed on handmade carpets
Tashkent, Uzbekistan (UzDaily.com) -- At the initiative of the Ministry of Innovative Development, an online meeting was held on 27 July 2020, during which issues of the development of the handmade carpet industry were discussed.
It was attended by representatives of the Ministry of Innovative Development, the Ministry for the Development of Information Technologies and Communications, the State Committee for Tourism Development, the Uzbekipaksanoat Association and the private sector.
During the meeting, issues of developing a mobile application containing information about the process of weaving each carpet in QR codes, weavers and their working conditions, as well as other similar information were discussed. Representatives of Smart Chain LLC made a presentation of the NazzAR program.
The presentation highlighted the benefits of innovative marketing, including the ability to present information about handmade carpets in the form of audio broadcasts, video clips, 3D holograms and other representations using augmented reality technology. Then there was a question and answer session on financial issues, promoting programs and involving other manufacturers in the production of carpets.
Following the meeting, an agreement was reached on the preparation of materials and cooperation with the use of QR codes in the process of weaving each carpet, materials about weavers and their working conditions in order to increase the export potential and attractiveness of handmade carpets for tourists.